Photography Pricing
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Waypoint.
Know your number. Charge with confidence.
Optional
North / Star
Your dream income. The number that makes the rest of this worth doing. Fill it in or skip. You can always come back.
Skip for now →
We'll work the rest out from your costs alone.
Step 1 of 5
Life / Admin
Your real cost of being alive. Be honest. Nobody else sees this.
Per week
$0
Quick sanity check. What life costs you each week.
Per fortnight
$0
Handy if you pay rent or get paid fortnightly.
Per month
$0
What it costs you to live, every month.
Per year
$0
Annualised. The after-tax money your business needs to cover personal life.
Step 2 of 5
Business / Costs
What it takes to keep the lights on. Subscriptions, gear, the lot.
Per week
$0
Quick sanity check on your weekly overhead.
Per fortnight
$0
Useful if you draw business income fortnightly.
Per month
$0
Fixed cost of running your business each month.
Per year
$0
Annualised. Revenue you need just to cover overhead, before paying yourself.
Step 3 of 5
Job / Costs
What every shoot actually costs to deliver. Slide each one to the % of jobs it applies to.
Cost to deliver · per job
$0
Weighted average across all your job-cost items, factoring how often each one applies.
Step 4 of 5
True / North
Where you want to land. The reason for all this.
Other household income (optional)
Partner's salary, your other job, etc. Subtracted from daily expenses before calculating your photographer take-home target.
Auto-calculated
Recommended take-home
Your daily expenses should sit at 60% of take-home. That's Scott Pape's Serviette Strategy : 60 / 10 / 10 / 20 .
$0
Fire Extinguisher (20%)
$0
Take-home a year
After tax. The number that lands in your bank. The recommended amount above is a good starting point. Override if you have a specific target.
Jobs you want to book this year
Realistic, not aspirational.
Jobs already locked in
Booked and paid (or contracted) for the year so far.
Average revenue per booked job
What each already-booked job is bringing in on average. If you're not sure, the floor price below makes a sensible default.
Tax to set aside
FY 25–26
FY 26–27
Step 5 of 5 · Result
Your / Waypoint
Your number. Your bearing. Your plan.
Your floor, per job
$0
Set this as your floor. Anything below is a discount.
North Star check
—
You said you want
$0
per year
→
Your numbers need
$0
revenue, pre-tax
What the business has to pull in
$0
Pre-tax target for the year
Tax to set aside
$0
On business income
What it costs to stay in business
$0
$0/mo on average
Cost per job (delivery)
$0
$0 total across 0 jobs
Take-home, by bucket
Scott Pape's Serviette Strategy: 60 / 10 / 10 / 20.
Daily Expenses
$0
60% of take-home
Splurge
$0
10% of take-home
Smile
$0
10% of take-home
Fire Extinguisher
$0
20% of take-home
If you booked this many...
Jobs Price / job Total revenue vs. goal
Sales Plan
Roadmap.
A month at a time. Your year, mapped.
Sales Success Formula
The / Numbers
Your annual target broken into bookings, calls, and a weekly pulse.
Plan by Month
Each / Month
Some months earn more than others. Plan each one. Tap a card below to edit it here.
Tap a month below to start planning.
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Compare
Two months, side by side
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Plan each month to see your year fill in.
Photography Pricing
Waypoint.
Shared results
Take-home buckets · Serviette Strategy 60/10/10/20