Optional · North Star
Photography Pricing

Waypoint.

Know your number. Charge with confidence.

Optional

North / Star

Your dream income. The number that makes the rest of this worth doing. Fill it in or skip. You can always come back.

Type any one field. The others fill in to match (52 weeks, 12 months).

We'll work the rest out from your costs alone.
Step 1 of 5

Life / Admin

Your real cost of being alive. Be honest. Nobody else sees this.

Per week
$0
Quick sanity check. What life costs you each week.
Per fortnight
$0
Handy if you pay rent or get paid fortnightly.
Per month
$0
What it costs you to live, every month.
Per year
$0
Annualised. The after-tax money your business needs to cover personal life.
Step 2 of 5

Business / Costs

What it takes to keep the lights on. Subscriptions, gear, the lot.

Per week
$0
Quick sanity check on your weekly overhead.
Per fortnight
$0
Useful if you draw business income fortnightly.
Per month
$0
Fixed cost of running your business each month.
Per year
$0
Annualised. Revenue you need just to cover overhead, before paying yourself.
Step 3 of 5

Job / Costs

What every shoot actually costs to deliver. Slide each one to the % of jobs it applies to.

Per-job costs
Per job
Cost to deliver · per job
$0
Weighted average across all your job-cost items, factoring how often each one applies.
Step 4 of 5

True / North

Where you want to land. The reason for all this.

Other household income (optional)
Partner's salary, your other job, etc. Subtracted from daily expenses before calculating your photographer take-home target.
Auto-calculated
Recommended take-home

Your daily expenses should sit at 60% of take-home. That's Scott Pape's Serviette Strategy: 60 / 10 / 10 / 20.

$0
Daily Expenses (60%)
$0
Splurge (10%)
$0
Smile (10%)
$0
Fire Extinguisher (20%)
$0
Take-home a year
After tax. The number that lands in your bank. The recommended amount above is a good starting point — override if you have a specific target.
Jobs you want to book this year
Realistic, not aspirational.
jobs this year
Jobs already locked in
Booked and paid (or contracted) for the year so far.
jobs locked in
Average revenue per booked job
What each already-booked job is bringing in on average. If you're not sure, the floor price below makes a sensible default.
Tax to set aside
Reserve 30% of business income for tax
Step 5 of 5 · Result

Your / Waypoint

Your number. Your bearing. Your plan.

Your floor, per job
$0

Set this as your floor. Anything below is a discount.

What the business has to pull in
$0
Pre-tax target for the year
Tax to set aside
$0
On business income
What it costs to stay in business
$0
$0/mo on average
Cost per job (delivery)
$0
$0 total across 0 jobs
Already in the bag
0%
$0 secured $0 needed
Take-home, by bucket
Scott Pape's Serviette Strategy: 60 / 10 / 10 / 20.
Daily Expenses
$0
60% of take-home
Splurge
$0
10% of take-home
Smile
$0
10% of take-home
Fire Extinguisher
$0
20% of take-home
If you booked this many...
JobsPrice / jobTotal revenuevs. goal