Back to Marketing & business costs
Dashboard & metrics

Marketing and business costs

Log what you spend so Compass can show cost-per-lead, payback, and per-channel ROI.

Logging your costs is what lets Compass turn raw leads into real numbers: how much a lead costs you, how long until a booking pays that back, and which channels actually earn their keep.

Logging a cost

In Settings → Marketing & business costs, add what you spent. Log monthly, and tag the channel where it is known (for example an Instagram ad spend), so per-channel metrics have something to work with.

Where it shows up

These costs feed the acquisition metrics on your dashboard (cost per lead, payback, per-channel return) and align with the Business Costs you set in Waypoint.